Naho Okamoto and Momoko Kudo, an architect. Two Freedom Seekers, Future Forms of Expression
2019.07.26On July 13th, the brand's first SIRI SIRI stand-alone store was completed. At the semi-closed opening event, which was held to commemorate the opening, we invited the people concerned and invited the architect Momoko Kudo (MMA Inc.), who was in charge of the design of the new store, and the editor-in-chief of "AXIS" Masahiro Kamijo as the moderator. A talk about store design was held with SIRI SIRI representative designer Naho Okamoto.
Relationship between architecture, jewelry and craft
Kamijo: I am Kamijo, editor-in-chief of the design magazine AXIS. We also produce web magazines along with design magazines, and Mr. Kudo appeared in the first installment of the series "Memories by the Window" that is being developed for the web magazine. Okamoto-san and I are in contact not only through magazines, but also through LIVING MOTIF, the interior shop we run.
Actually, before I came here today, I attended a LOEWE craft prize exhibition talk event. This was launched by LOEWE in order to support craft artists around the world in order to pass down craftsmanship and value to future generations.
So, first of all, could you talk about the relationship between architecture, jewelry design, and craft from each field? SIRI SIRI was originally often introduced in terms of materials and craftsmanship, and Mr. Kudo was introduced to Rikyu's "Tai-an" in the "Crafts in Architecture" of the "Genes of Japanese Architecture" exhibition organized at the venue. I hear that there are many opportunities to receive inspiration from materials.
Okamoto: You and Mr. Kudo go to the production areas of the ingredients together and exchange information.
Kudo: Yes. In my case, I think it will be a contrast between industrial products and crafts. Many buildings are industrial products, and it is difficult to see how much people have been involved in the finished product. Therefore, when designing, I want to create something that shows the traces of human involvement. I also love crafts, so it's like that craft feeling.
Okamoto: The same goes for tiles, for example. There is a gradation between craft and industrial products, and before industrialization, it was almost handmade, and there were unevenness due to baking. Nowadays, it has become more uniform due to industrialization, but Mr. Kudo still likes things that have the goodness of the material itself, and I also like the expression of the material, like the tiles before industrialization.
Kamijo: The important thing in designing is how to make it according to the blueprint. In the case of crafts and crafts, the people who come up with ideas and the people who make them are often the same. That's what makes architecture and design so appealing, and since crafting can be completed by a single person, I think the decisive factor is being able to put 100% of your thoughts into it.
Okamoto: What was this wall painted with? That part is also not in the drawing.
Kudo: I use a brush. When designing, I think about how to incorporate fluctuations. When I thought about how I could run in parallel with the image, the blueprint, and the actual site, I thought I could do it if I had a sense of the material. Others require instructions, so we need drawings, but the nuances of the finish can be decided with the craftsmen. We also decided on the composition of this floor together at the factory.
Kamijo: This floor is amazing.
Kudo: It's a mixture of charcoal powder called gunpowder ink and powder of mica, which is a collection of shiny parts of marble. You can see the existing concrete floor. Since it was planned to have two layers from the beginning, I made the color of the second layer darker.
Kamijo: While some brands require a uniform finish, SIRI SIRI is not. Rather random or rough (laughs).
Okamoto: I didn't check it at all (laughs). I rather like marks like cracks and scratches, and Kudo and I share a desire to preserve the quality of the material itself and the history of the building. In the first place, it was difficult for me to have frequent meetings because I was in Switzerland, so I didn't have to get approval for the details, and it had to be someone who naturally had a common understanding. But they made it a really good store.
The reason for having a roadside store and the inside story of looking for a property
Kamijo: To begin with, why did you decide to open your first stand-alone store in the 13th year since the brand was established?
Okamoto: Looking back, SIRI SIRI first opened a store at the Spiral art fair. I had no intention of making it into a brand because I thought it was my own art piece as jewelry for myself, who is allergic to metals. That was the impetus for merchandising, so it all started as a wholesale business. We continue to do business with those who have been with us since the early days, but the reality is that we can't pay the craftsmen an appropriate price unless we sell directly. That is the core of SIRISRI, so I thought it would be necessary to do it directly. Also, since it is difficult to explain the philosophy and products, it may not be conveyed correctly if the store is just a fashion store, so I wanted a place where I could talk directly. So we turned our previous office in Nishi-Azabu into a showroom, then into a store, and so on. However, in recent years, the number of products has increased further, and I thought that I wanted a space just for SIRI SIRI.
Kamijo: Did you search for properties yourself? Since you are a student in Switzerland, it may be difficult for you to return to your home country frequently.
Okamoto: So, I also saw this for the first time three days ago. Of course, even when I couldn't go home, I did a lot of property hunting. But I couldn't find any good ones. I was confident that I could create a space that customers could enjoy even if it was a little far away, and I didn't really care about the location. In the end, the deadline came without being found, so I left it to the co-representative and Mr. Kudo. The co-representative found the property, but I wanted to make the final decision after having Mr. Kudo, who has a lot of common points, see it. So when Mr. Kudo showed me remotely, not only the location but also the space was good.
Kudo: I took my PC and showed it around, but it was the first time I had seen a property like that.
Okamoto: I studied space design at Kuwasawa, so I can generally understand the beams and pillars through the monitor. After that, I trusted the eyes of the site and had Mr. Kudo decide. It has a similar sense of scale.
Kamijo: Everyone, do you understand the meaning of this “sense of scale”? It has a general sense of scale, but it also means that the two of you are tall. That is the standard for the height of the display.
Kudo: But I think that feeling of tension when you stretch yourself and face the display goes well with the atmosphere of SIRI SIRI.
Kamijo: I think that the space of a brand is a place that embodies the world view of the brand. I would like to ask Mr. Kudo about SIRI SIRI.
Kudo: The first time I saw wisteria bangles at LIVING MOTIF was through a friend's introduction. It was after I met Mr. Okamoto that I got to know him deeply. However, unlike my first impression, the product turned out to be very sophisticated and poetic. It's nice to have SIRI SIRI jewelry on display, but like Mr. Okamoto today, when I see someone wearing it, I want it. Jewelry is often attracted to the product itself, but it's amazing how it looks beautiful through people, and even more attractive through people. I think that is the essence of this brand. However, when I was asked to design the shop, I re-examined the brand. I didn't know how the brand started.
A Journey to Represent the Brand in Space
Kamijo: I see. When you opened the store, you traveled to Switzerland last year, Milan this year, and Hokkaido and Nagano in Japan. The framework of the restaurant must have been born through those conversations, so please tell us about that time as well.
Kudo: We toured Switzerland together for the first time. At this time, I thought that the property would be decided soon, so I decided to make it a trip to share inspiration.
Okamoto: Mr. Kudo came to visit me, and we went to various places, such as the Paul Klee Museum in Bern, where I live, and the Design Museum in Zurich.
Kamijo: Looking at the photos of the Design Museum, the light blue wall resembles the blue-gray wall behind the store.
Okamoto: Come to think of it, yes. I also like the atmosphere of bricks and straight lines without waste. In Switzerland, I also went to the museum of the local furniture maker Vitra. I participated in a campus tour where you can see the works of world-famous architects, including Tadao Ando.
Kudo: Your love for Japan was amazing again. "He's a Zen architect!" There were buildings such as Zaha Hadid on the site, and it was very luxurious.
Kamijo: This episode is written in detail in the SIRI SIRI web magazine.
Okamoto: When Mr. Kudo and I were talking about the original scenery, a lake in Switzerland came up, and it may have been in the finish of the floor, which has an atmosphere like the surface of the water, unconsciously. Also, I like rough walls, so I told Mr. Kudo, "I like rough surfaces."
Kudo: At first, I was like, “What is rough?” (laughs).
Kamijo: I heard that one of the images of this store was the paintings of Paul Klee.
Okamoto: Yes. I love Klee, a painter who was born near Bern. I thought that the feeling of scattered lines and structures on that canvas would be similar to picking up the complex straight lines that make up store fixtures. So I took this picture and sent it to him saying, "This is the image!"
Kudo: It was so sudden that I didn't realize it at first, but when I looked at it closely, it certainly made me wonder if the abstract volume and lines of the paint would look like this if I transcribed this store.
Okamoto: Mr. Kudo also likes clay, so I definitely thought this was the one.
Kudo: Mr. Okamoto's way of presenting is quite interesting, and it's almost as if he's being reviewed every time. It was always interesting because when I was told that this was it, it would lead to my own discovery.
Kamijo: There is also a story that Mr. Okamoto changed his sense of values about nature after going to Nemuro.
Okamoto: I was born in Tokyo, and I've always been afraid of the uncontrollable and harsh aspects of nature. It's so much about my outlook on life. That's why I prefer man-made objects, but the nature of Nemuro is wild, spacious, and close to me. In creating a space, it is important to know what you think is common and what you want to live like. That's why I thought about new things during my conversations with Mr. Kudo, and I think it might be because I experienced the nature of Nemuro that I was able to create this kind of atmosphere.
Kudo: That was surprising, wasn't it? Many of Okamoto's products have organic motifs, so I always thought that they were inspired by nature. However, when I went to Nagano, I was surprised when he declared, "You don't like nature, do you?" in front of the majestic nature. However, there was a project that I was involved in in Nemuro, and I was moved by the fact that I, a nature lover, wanted you to come by all means. Even though I dislike nature, I forced myself to go there because I thought that people who design would definitely be inspired by something.
Okamoto: Thanks to that, I felt that Nemuro was different from others.
Kudo: By the way, Mr. Okamoto, where does your usual inspiration come from?
Okamoto: Like the subway. I love trains, so a lot of my inspiration came from industrial objects, like the structure of the subway itself and the atmosphere of walking on the subway. especially in the early days.
Kamijo: Mr. Kudo, please tell us about the peculiarities, unique points, and new challenges of this time compared to the conventional design process.
Kudo: I think client work in design is something that the designer works with the client. Even though there is a relationship between the requesting side and the receiving side, the design may change, so Mr. Okamoto knows the personality of the person very well, so it was easy to do. However, the client was a challenging client who sent me pictures of Klee, so at first there was pressure on how to respond to his passion. However, I feel that the design came together as we continued the dialogue. Also, there was nothing in particular at the structural stage, but when I showed the blueprints with the fixtures for small jewelry, I was told that I had forgotten the dynamism. I remember that it gave me a sense of security that I could do more by being trusted. That's why I was really looking forward to the completion, and I think it's become a store that I couldn't even imagine.
Talk about the details of the finished space
Kamijo: However, in architecture, you can't make a 1/1 prototype. I can't actually enter the space to confirm it, so I think it may be different from what I imagined, but did this space exceed my imagination?
Kudo: Yes. I trust the craftsmen, so there are almost no minuses, but there is still a range to overcome. In that sense, this time it was much better. What was interesting was that all of the SIRI SIRI staff members who stepped into the store for the first time said, "The floor looked like this." It's hard to imagine that it's a small sample. Since it is the client who is imagining it, my heart is pounding every time to see who will be surprised.
Kamijo: Mr. Okamoto, what was your impression when you first set foot in this space?
Okamoto: I was happy. I mentioned the size of the furniture, but I was concerned. But as expected, I thought that it was summarized in a dynamic form with a sense of scale. After spending time with him, I knew that Mr. Kudo was very sensitive, but I didn't instruct him, for example, about this curve. He added it with his own sensibility, and I think the combination was perfect. The same goes for painting walls. It's wonderful to have an elegant look just by putting jewelry on it.
Kamijo: The hut-like place around the register is also comfortable. In a space where you can't help but go when you want to find your own place.
Kudo: This property was originally a dentist's, and it was an ordinary office space. The back was the office, and it was a structure that could be seen through the place where the hut is now. When I was thinking about how to create the function of the office and the shop, SIRI SIRI also makes jewelry in the office, so I came up with the idea of connecting loosely with the shop. I think that the comfort was created by lowering the ceiling and creating a gap with the high ceiling of the shop. Conversely, as a function to connect to the office, it is a sales function such as a cash register. I wanted the shop to be a surreal space, so I put all the real money stuff in the shed. I wasn't sure if I should turn the surrounding area into a meeting space, but after it was completed, I felt comfortable sitting on the bench and talking with the people at the counter. rice field. When designing, I wanted to include one space that had no purpose. So, in a space overflowing with things, I consciously create a void that people can rely on, and I think that this time it became a hut.
Kamijo: Mr. Kudo was in charge of the space design and fixtures, and Mr. Okamoto produced some of the fixtures.
Okamoto: Yes, at university. I looked for it, reported it, and repeated it, but I couldn't find any good fixtures. I had a flash of inspiration that I could make it in a graduate school workshop, so I mastered the 90-degree bending technique and made it. You can change the shape by changing the combination, but it was also popular with the Swiss teachers.
Kamijo: It may be possible to commercialize it. This mirror is also very nice. The movement of the magnet type hinge is very pleasant.
Kudo: It's a brand called BP. HAND MADE TOKYO, which handles design, construction, and products consistently.
Okamoto: Shall we introduce the people who were involved in the creation of the store? Nakamura Paint Industry, who constructed the floor, and Kvadrat, who provided the fabric. This upholstery and red fabric were inspired by Milano Salone, and I went to Kvadrat's exhibition with Kudo during Milan Design Week to select them.
Kudo: Yes. Kvadrat ended up deciding between two reds.
Kamijo: Was it red from the beginning?
Okamoto: Black and light blue tend to be conservative, so I wanted to play around with it. Originally I like light blue, black and red, so when I said I wanted to use it as an accent, Mr. Kudo said, "Isn't it one of these?" It was so fast.
Kudo: Speaking of light blue, the blue color of the wall in the final sample for Mr. Okamoto was quite different from the one on the screen. I was very particular about the floor and walls, so I asked them to make 10 samples of the walls alone.
Kamijo: The rough texture of the wall is made of glass beads, isn't it?
Kudo: Yes. I like plastering materials that create a three-dimensional effect that makes the wall feel like a shadow, so I often use plastering, but the construction takes time and it is difficult to gather craftsmen. So this time, I used paint, but since it looks flat, I asked COAT LLC., a paint specialty brand that imports and develops paint materials, to mix SIRI SIRI blue with an original blend. Of course, the color tone and the size of the beads change the expression, so I was conscious of the rough texture that looks delicate.
Kamijo: What is your favorite part of the space?
Okamoto: Looking from the front of the small room, the rooms overlap and you can feel the rhythm. I thought that it was a work unique to an architect.
Kamijo: Kudo-san, what is your favorite?
Kudo: This is the view of the shop beyond the hole seen from the bench. I think it's a nice view as if you're looking at it from a window that cuts out the extraordinary.
Kamijo: By the way, what instructions did you give to take the completed photos?
Kudo: Our photographer Hideki Makiguchi is a writer and does not specialize in completion photography, so we ask him to get a feel for the space each time. I don't know what it's going to look like yet, but I've heard that it was a really good shot, so I'm looking forward to it.
Okamoto: By the way, Mr. Itami, who is taking pictures of SIRI SIRI, is also an artist, so I ask him to give priority to the artistry every time. Both of us have a common understanding that the artistry of those involved in design, whether it be architecture or jewelry, will become more important in the future. In an era where there is a lot of information, people's skills and preferences should have value, so I want to cherish them.
Kamijo: When Mr. Okamoto makes things, he collaborates with craftsmen.
Okamoto: What do you think? In the case of glass, I draw a detailed design, but in the case of rattan, I don't draw a rough sketch. After handing over the rough, we ask for the craftsman's experience and his own feedback. In particular, I can't imagine the suppleness of rattan only in my head. The reason I don't create as an artist is because I want to see something that transcends my own image. That's why I'm working with craftsmen, so I feel like I can't do good things if I follow the blueprints.
Concept of a small space created by SIRI SIRI
Kamijo: Now that this store is complete and you've seen it again, as someone who studied space design, don't you want to work on architecture yourself?
Okamoto: I like designing the venue layout and fixtures for the LIVING MOTIF exhibition, but I'm not good at houses because they look too realistic. But I am very interested in extraordinary places like hotels.
Kamijo: Something like SIRI SIRI Hotel?
Okamoto: I have an idea. In the agenda that I share with SIRI SIRI staff every week, I write about the architecture department every time. How we want to live and how we live is closely related to the space, and I think we can express that in a small space. That's why I have an image, but it seems that it will be difficult to operate, so it may be possible to partner with someone.
Kamijo: As much as the act of staying at a hotel occurs, it creates a more intimate relationship with the brand because you can touch it all night long. People from various industries are now entering the hotel business, and that is one of the reasons.
Okamoto: For me, architecture is a comprehensive art, so I admire it. Marimekko, who I saw in a movie the other day, was eventually trying to get involved in community development, so maybe this process is inherent in creators.
Kamijo: This is an office, a place to make things, a place to sell, but also a place where people interact like today. After that, if there is a bed and a bathroom, it seems that a hotel can be built. SIRI SIRI offers a variety of contact methods, including web magazines, but the new store that has just opened should also serve as a transmission base for the growth of the brand. It is great to be able to touch the products, and it seems that various activities and contents will be sent in the future, so I hope everyone will watch over them.
Written by Sanae Kimura
Photo Go Itami
《 SIRI SIRI SHOP 》
Room 102, Akasaka Nanabankan, 7-6-41 Akasaka, Minato-ku, Tokyo 107-0052
Phone: 03 6821 7771
OPEN: Mon. / Wed. / Fri. / Sat. / Sun. 13:00–19:00
CLOSED: Tue. / Thurs. / National Holidays