Shopping Cart
Interview

About Utopia, a world that becomes a reality when you share it with others.

2019.06.14
About Utopia, a world that becomes a reality when you share it with others.

Don't be bound by preconceived notions and live faithfully to your own aesthetic sense. The series "Seekers of Freedom" touches upon the thoughts of such "Seekers of Freedom" and evokes the power of images that effortlessly transcend the concept of known things and time.

-

The photo was taken at the exhibition of KARIMOKU NEW STANDARD, which was exhibited at two venues, Milano Salone International Furniture Fair and a gallery in the city in April 2019. David is in charge of creative direction.

-

Born in Zurich, Switzerland, David Gulettli moved to Japan in 2008. After working in Osaka and Kyoto, he now travels back and forth between Tokyo and Nagano/Komoro, working with domestic and foreign manufacturers and brands such as "KARIMOKU NEW STANDARD", "Arita ware" "2016/", "SUMIDA CONTEMPORARY" and "TAJIMI CUSTOM TILES". We provide creative direction, design consulting, and design management. Naho Okamoto, designer and representative of SIRI SIRI, was born in Tokyo and currently attends the design department of the Bern University of the Arts in Bern, the capital of Switzerland. Two people who ended up in a place different from the country they were born talk about the utopia they draw in Milan, Italy.

Naho Okamoto|NAHO OKAMOTO

SIRI SIRI representative and designer. Graduated from the Space Design Department of Kuwasawa Design Institute. In 2006, he started the jewelry brand "SIRI SIRI". Making use of her experience in architecture and interior design, she creates jewelry using materials around her, such as glass. http://sirisiri.jp/

David Glaettli | David Glaettli

Born in 1977, from Zurich, Switzerland. After studying art, mass communication, and the Japanese language, majored in industrial design in Milan, Italy and Lausanne, Switzerland, and graduated from ECAL (Lausanne Art University). Moved to Japan in 2008. After that, he joined Teruhiro Yanagihara's design studio as an associate designer and design director in Osaka. In 2013, he founded Glaettli Design Direction. http://www.davidglaettli.jp

Is utopia somewhere else than where it was born?

Okamoto: When I arrived in Switzerland, it was still summer, so I often saw Swiss people swimming in lakes and pools. The pool is also not what you imagine in Japan, but it's like a place to relax with a lawn and a shallow swimming pool. Some people are swimming, others are sleeping or reading books.

David: You spend the day there.

Okamoto: That's right. I really felt like I was in heaven. So, when I met Davi in ​​Milan, I told him that when I told him that it was like utopia, he would often say that.

David: Yes. From Japan's point of view, I think Switzerland may be utopian. Swiss people tend to think first about how to enjoy life.

Okamoto: The quality of life is close to the best in the world.

Scenery during Milan Design Week

David: Right. Twenty years ago, Zurich didn't have the atmosphere it has now, but since then it's become like a hobby to think about how to use this city better, and I guess that's why it created a culture. For example, when I go to work, I ride my bicycle, and during my lunch break I ride my bicycle to the lake for a quick swim, then come back to work. I wish I could do it as much as I can.

Okamoto: That's right. To tell you the truth, I never wanted to come to Switzerland.

David: Yes.

Okamoto: Yes. However, since I was a child, I don't dislike Japan, but I feel that there is something different about Japan in terms of personality, thinking and trends in design. I've always wondered, "Where would be the right place for me?" However, when I traveled to various countries and actually came to Switzerland, I realized, "Ah, this is the kind of world I was looking for." Also, partly because of the influence of my father, who was an architect, when I was a child I looked down on Le Corbusier and Swiss design. After coming here, I realized that I was influenced by something like design literacy around that time. The beauty of Switzerland's public spaces was also close to what I envisioned as a utopia.

In the streets of Milan

David: There is also the part that you can enjoy yourself because you came from outside. For me, as a Swiss, Switzerland is sometimes too beautiful, too perfect to touch. You could say that there are no gaps. There are gaps in Tokyo.

Okamoto: Young people sometimes say, "Switzerland is so boring, why did you come all the way from Tokyo?" It might have something to do with how old you are when you go there.

David: Yes. Utopia may change at each age. When I think about it, I think Japan was a utopia for me in my twenties. Now I have changed my mind a little bit.

Okamoto: From a manufacturing point of view, do you feel that Japan's manufacturing culture is utopian? For example, there are really few things made in Switzerland. I do have a clock. So it's different from Japan, which is surrounded by things made in Japan.

David: There are very few manufacturers in Switzerland to begin with, and there are no craftsmen, so it is completely impossible to design and make something. On the other hand, in Japan, you can make whatever you want, but in the beginning, I still had no idea what the utopian concept of manufacturing was for me. From there, we decided what to make while talking to manufacturers and craftsmen who had the technology but were unsure of what to make, and then invited designers to develop products and create a brand image. I started to do the work of exhibiting. So now there is a feeling that we are working to realize a utopia.

Okamoto: The same applies to SIRI SIRI, where we work together with craftsmen to realize the utopia of manufacturing.

David: The high degree of perfection of Japanese craftsmanship is natural and instinctive rather than functional or rational, and it is sometimes difficult for Westerners to understand. However, I feel that every craftsman pursues perfection. It seems to be close to the ideal state, but in reality it is never reached. It also seems like a kind of utopia.

Cultural differences between ambiguous and descriptive language

David: In Japan, there are more things to say than words to say. When I was in Switzerland, I didn't know the concept at all. In Europe, I have nothing to say. If I hadn't said it, it wouldn't have happened. We all have things in our heads that we haven't said out loud, but we can't express them.

Okamoto: Do ​​you know about high-context and low-context culture? Japan is an island country, and even if we talk about the same thing, we have the same background, so it has the highest context. It is said that the most low-context country is Switzerland, where the background and language are different.

David: I thought America was the low context.

Okamoto: That's right. But the scholar who advocated it, Edward T. Hall, said so. When you think about it, Swiss people explain everything. For example, if you say you are going shopping, what will you buy and where will you go? It's a long story (laughs).

David: You speak too slowly. time consuming.

Okamoto: That's right. However, since Swiss culture also places great importance on harmony, there are times when I wonder if we can understand each other without doing that.

David: There are many similarities between Switzerland and Japan. Swiss people speak because they want to convey information or because they need to have a discussion when something happens.

Okamoto: People in Switzerland think about the future. If you don't properly convey information to the person you're talking to, you'll be in trouble if something happens.

David: The Swiss especially don't like ambiguity. It's logical, so I'm not good at not being able to explain something, and there's no waste in talking. Be discreet, indirect, polite, and avoid conflict.

Okamoto: What do you do when faced with something that you cannot explain logically? For example, when I encounter something very natural and beautiful.

David: It's difficult. That may be a weak point of the Swiss. For example, if you say something like "because you're beautiful" or "because I like you" at school, you're out immediately. So maybe Switzerland is strong in graphics and architecture.

Okamoto: That seems to be related to why Davi didn't feel utopia in Switzerland.

Acquiring a new language is also a tool to get closer to utopia

David: The Japanese culture of being able to understand something without having to say it was rather utopian, wasn't it? When I first came to Japan, I thought that the ability of Japanese people to read the atmosphere was amazing. I always thought I was good at it, but in Switzerland it wasn't accepted at all. But in Japan, people who can't read the atmosphere are considered useless people, right? Now I think it's a hassle sometimes, but at first I thought it was really beautiful.

Okamoto: That's right. In Japan, there is a saying, "Okagesama de". This means that the person you are talking to is not a shadow, nor is it anyone's shadow, but appreciates the shadows of various things. From those words, I think Japan is a country that sees the invisible.

David: Words themselves have a lot to do with thoughts and actions. As I studied Japanese and gradually became able to speak it, I suddenly became able to express things that had been in me for a long time but could not be grasped. When you can say it, it becomes a reality. Even if it is there, you can't grasp it without the language, and since you think in the language in the first place, you can't think about it without the language of the country. Therefore, when you understand a language that is completely different from your mother tongue, your thoughts will naturally increase.

Okamoto: That's interesting.

David: On the other hand, Switzerland seems to have no grammar, so you can speak very freely and you can make up your own words. That's something you can't do in Japan, and it was pretty fun.

Okamoto: The German used in Switzerland is colloquially called Swiss-German. The typeface uses standard German, which is called High German.

David: Yes. That's why I can play with words, or rather, I think about words because there's no mistake, and if the wording is interesting, other people pick it up and the word gradually becomes mainstream.

Okamoto: It's a flexible language, isn't it? When I'm in Switzerland, I feel comfortable with the mix of languages. For example, although German is the main language in Bern, it is also located between German and French-speaking countries, so French and German are used for communication between people from different language regions, with occasional English. It is The feeling of being allowed to not stay in one place is also utopian.

David: I have the same feeling when I'm talking to my daughter. Because German and Japanese are mixed in the conversation.

Okamoto: Switzerland speaks French, German, Italian and English. Also, although they may not speak much, they also speak Romansh. So when I'm in Japan, I think "Swiss is a genius!", but when I come to Switzerland, I think I have to be able to speak not only German, but also French and Italian. It makes me feel more free. It's different from smooth communication. I've come to really think about the origins of words, and I really feel that communicating in one language is not the concept of words.

David: You have more tools.

Okamoto: In terms of grasping something in yourself, I think that the way to reach people in English, Japanese or French, is completely different from the concept of the language. In that sense, concepts and ideas that have never been output before can be used in multiple ways by using various words, and you may feel more free.

Utopia is something that is shared with others and becomes a reality

David: I think that utopia cannot be created by one person alone. First, we need two people. It's not a reality yet, so I can't see it even if I imagine it alone. But if you have two people, you can share it with someone. By doing so, I think it will become a reality for the first time.

Okamoto: Utopia is fluffy like heaven, and when other people enter, it may become a reality that it's here.

David: Writer Jorge Luis Borges, who said that “most memories are created by forgetting,” depicts a “labyrinth” world that emerges between dreams and reality, but now he is with his daughter. I feel that sometimes. She's still a child, so the world seems completely different to her, but I also vaguely remember my childhood, and there's our little utopia.

Okamoto: It's fun to dream, but it's even more fun to make it concrete. I'm the type of person who wants to make it happen.

David: I'm pretty satisfied with my imagination. Therefore, it will be realized by changing the environment. A friend told me that before. "You can always choose, but you can't control it." You can't control your environment (towards your utopia), but you can choose the environment you want to live in and make it fit your imagination.

Okamoto: I think it would be good for more people in Japan to do the work of changing their environment, meeting various people, and not giving up on realizing their own utopia. .

David: That's very important. There are individual utopias, but there are also societal utopias. So is design fiction.

Okamoto: Design fiction and speculative design have recently become standard ideas. Design is basically reality, but when you think of it as fiction, it becomes an object and becomes closer to art. By doing so, it is a design that spreads hints of the future toward reality.

David: Yes. With so many science fiction movies coming out in the 80s, everyone was able to create a vision for the future.

Okamoto: Surprisingly, sometimes fiction becomes reality.

David: I would like to do a workshop like that.

Okamoto: The design fiction approach is a way of thinking that seems a little far-fetched to the general end user, but when I was a student, I liked seeing that kind of design, and it was stimulating, so I decided to use it for young people. I think it's great. It will give you an opportunity to reconsider and improve your thinking.

Written by Tomoko Ogawa

Photo by Simon Bcc ( https://www.smnbcc.com/ )

About Utopia, a world that becomes a reality when you share it with others.

Subscribe to our Newsletter In addition to the latest information, subscriber-only content
We will send it to you by email